Calvin Klein adapts a converted shipping container to celebrate the launch of its Deep Euphoria fragrance and invited visitors in to explore more
Calvin Klein launched its new unisex fragrance, CK2, with an experiential shipping container activation earlier this year. Visitors were invited in immerser themselves in a backlit wall of the fragrance experience. A stunning glass cylindrical bottle, as well as a giant version of CK2 was the centre piece decorated in neon lighting.
Visitors were also able to purchase a bottle of the fragrance, not yet available in stores. Anyone who posted Instagrams of themselves using specific hashtags could see their photos projected onto the outside of the shipping container.
Visit our experiential containers for events and retail page to find out more about our services. Or call us on 0044 (0) 1606 272875 to speak to a member of staff.
